![]() ![]() Then he got together with his cousin Henry and a few friends, and started Aventura.Īlthough based in New York, Aventura sings mostly in Spanish. The younger Santos went out and bought all the albums by the Dominican legend, who popularized the use of electric guitars in the genre. I think it's like 60 percent - close to 60 percent - of our format, of our music." Eventually, it's a movement of music that just exploded. It was salsa, meringue and cumbia - but there was no bachata. "The concept of bachata did not exist then. What makes Santos an unlikely star is that as recently as the 1980s, bachata was shunned by many as a rural, working-class style of music, says Pedro Biaggi, one of the top DJs on Washington, D.C.'s El Zol 99.1 FM. His debut solo album, Formula Volume 1, aims to cross over into the English-language market and spread his brand of bachata to the masses.īachata is a melancholy Dominican music style heavy on guitars and full of dramatic lyrics about heartbreak, betrayal and sadness. He may not be a household name among non-Hispanics yet, but Santos is determined to change that. and sold out Madison Square Garden in New York several times. His band Aventura has sold 4 million records in the U.S. The hottest artist on the Latin charts right now is Dominican-American Romeo Santos. With his debut solo album, Formula Volume 1, Romeo Santos aims to cross over into the English-language market.
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